Research/Research Insights/Global Trademark Signals · Data Note 02
Global Trademark Signals · Data Note 02

China-Origin Trademark Filing Growth in Mexico, Australia and Viet Nam

Three second-tier destinations more than doubled reported class counts from 2020 to 2024, from different starting points.

21 September 2026WIPO 2020–2024Selected office panel
+157.4%Mexico reported class-count growth
+124.5%Australia reported class-count growth
+111.5%Viet Nam reported class-count growth

Growth from different bases

Mexico rose from 3,744 to 9,637 reported class counts. Australia rose from 6,179 to 13,870, and Viet Nam from 6,045 to 12,788. Russia approximately doubled and Brazil increased 88.9%. Percentage growth makes the change visible, but absolute counts and starting bases remain important.

Mexico grows 157.4%, Australia 124.5%, UK 116.8% with a coverage caveat, Viet Nam 111.5%, Russia 100.0%, and Brazil 88.9%; U.S., EUIPO and Japan are below 2020.
Figure 1. The chart includes every office in the main panel, including offices below their 2020 levels. UK growth is marked by a territorial-coverage caveat.

Source: WIPO Statistics DatabaseTrademarkora calculations. The package uses a May 2026 data vintage; see Methods for scope and caveats.

What the chart can—and cannot—say

The defensible observation is a rebound at the largest destination alongside faster growth in several other office channels. The data do not show abandonment, one-for-one substitution or a typical company’s portfolio.

Office20202024Change
Mexico3,7449,637+157.4%
Australia6,17913,870+124.5%
Viet Nam6,04512,788+111.5%
Brazil+88.9%

The office totals are sums of reported class observations, not unique applications. The same mark can be represented in multiple offices; a single multiclass filing can contribute more than one class count.

Next research question

Office-level breadth is not applicant-level breadth. Asking whether the typical applicant diversified its geographic portfolio would require reliable applicant matching across offices, which the supplied WIPO aggregate does not provide.

What this does not prove

  • Sales, export, market entry or commercial success.
  • The cause of growth in any office.
  • National EU offices and EUIPO are independent territorial units.

Cite this research

Suggested citation for articles, briefings and chart reuse:

Lin, Peter. “Beyond the U.S. Rebound: The Changing Map of Chinese Trademark Filings.” Trademarkora Global Trademark Signals, Data Note 02, 21 September 2026. WIPO Statistics Database, May 2026 data vintage.

Trademarkora-created charts may be reused with attribution and a link back to this report, subject to the underlying WIPO source terms. The downloadable file contains derived aggregates only, not the raw WIPO export.

Related: read Issue 01 for the U.S. share, UK boundary and product-mix context.