China’s Trademark Map Is Spreading Beyond the U.S.
Five years of WIPO application class counts show the U.S. share of a selected 15-office panel falling from 53.6% in 2020 to 43.8% in 2024, while several other destinations grew faster.
Chart of Record. Unit: reported application class counts by filing office and applicant origin, direct and via the Madrid system. Source: WIPO Statistics Database, May 2026 data vintage; Trademarkora analysis. Selected-panel shares are not shares of all Chinese overseas filings.
Methodology
Trademarkora analyzed a user-exported WIPO Statistics Database table covering total applications by class, direct and via the Madrid system, counted by filing office and applicant origin for China and calendar years 2020–2024. The main panel contains 15 selected offices; UAE is excluded from headline claims because of missing or discontinuous observations. Values are reported application-class counts, not unique applications, companies, sales, exports, market share or market entry. A multiclass filing can contribute to more than one class. The UK comparison crosses a territorial-coverage change, and EUIPO overlaps national European office coverage. Blanks were not imputed as zero; derived aggregates only are distributed.