Global Trademark Signals · Data Note 02

Several destinations grew. None is a simple replacement story.

Mexico, Australia and Viet Nam each more than doubled their reported application-class counts from 2020 to 2024. Different starting points and office scope matter.

21 September 2026WIPO 2020–2024Selected office panel

+157.4%Mexico reported class-count growth

+124.5%Australia reported class-count growth

+111.5%Viet Nam reported class-count growth

Growth from different bases

Mexico rose from 3,744 to 9,637 reported class counts. Australia rose from 6,179 to 13,870, and Viet Nam from 6,045 to 12,788. Russia approximately doubled and Brazil increased 88.9%. Percentage growth makes the change visible, but absolute counts and starting bases remain important.

Mexico grows 157.4%, Australia 124.5%, UK 116.8% with a coverage caveat, Viet Nam 111.5%, Russia 100.0%, and Brazil 88.9%; U.S., EUIPO and Japan are below 2020. — **Figure 1.** The chart includes every office in the main panel, including offices below their 2020 levels. UK growth is marked by a territorial-coverage caveat.

What the chart can—and cannot—say

The U.S., EUIPO and Japan remained substantial destinations even though their 2024 totals were below 2020. The defensible observation is a rebound at the largest destination alongside faster growth in several other office channels. The data do not show abandonment, one-for-one substitution or a typical company’s portfolio.

Office	2020	2024	Change
Mexico	3,744	9,637	+157.4%
Australia	6,179	13,870	+124.5%
Viet Nam	6,045	12,788	+111.5%
Brazil	—	—	+88.9%

The office totals are sums of reported class observations, not unique applications. The same mark can be represented in multiple offices; a single multiclass filing can contribute more than one class count.

Next research question

Office-level breadth is not applicant-level breadth. To ask whether the typical applicant diversified its geographic portfolio would require reliable applicant matching across offices, which the supplied WIPO aggregate does not provide.

What this does not prove

It does not prove sales, export, market entry or commercial success.
It does not explain the cause of growth in any office.
It does not make national EU offices and EUIPO independent territorial units.

Cite this research

Suggested citation for articles, briefings and chart reuse:

Lin, Peter. “Beyond the U.S. Rebound: The Changing Map of Chinese Trademark Filings.” Trademarkora Global Trademark Signals, Data Note 02, 21 September 2026. WIPO Statistics Database, May 2026 data vintage.

Permanent canonical URL: https://www.trademarkora.com/research/insights/china-trademark-growth-mexico-australia-vietnam/

Key citation facts
Metric	Value	Period / scope
U.S. selected-panel share	53.6% → 43.8%	2020–2024
Mexico reported class counts	+157.4%	2020–2024
Class 3 share breadth	15/15 offices	2021–2024

Trademarkora-created charts may be reused with attribution and a link back to this report, subject to the underlying WIPO source terms. The downloadable file contains derived aggregates only, not the raw WIPO export.

Related: read Issue 01 for the U.S. share, UK boundary and product-mix analysis.