Independent public case research · English
China Trademark Case Studies
30 public case studies. Practical lessons on ownership, Chinese names, packaging, licensing, disputes and manufacturing for export. Explore the evidence behind each case and what it means for preparing your own brand decisions.
Published independent research. Named professional legal review has not been completed.
Public cases, practical questions
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Ownership & transfer
iPad / Proview
Why a deal with one company did not settle who held the mainland rights.
Goods & separate proceedings
MUJI
Separate the goods, the infringement disputes and the later proceedings.
Chinese names & evidence
Michael Jordan / Qiaodan
How evidence about a particular name led to different outcomes across selected records.
Chinese names & appeal
New Balance
Read the Chinese-name dispute and distinguish the first-instance award from the appeal.
OEM & export
HONDAKIT
Why manufacturing for export calls for a closer look at authorization and use.
3D marks & procedure
Dior
Did the court grant a trademark, or require the authority to examine the right application?
Packaging & reputation
Ferrero
Are you protecting a distinctive combination, or trying to reserve common packaging materials?
Bad faith & enforcement
Ellassay
What does the earlier trading history reveal about the way a registered right is being asserted?
Heritage & trade names
Tongdefu
Can the business connect its heritage story to the people and operations that actually created it?
Chinese names & company names
Starbucks / Shanghai Xingbake
Does an approved company name establish permission to use the same name as a customer-facing brand?
Chinese names & brand stories
Lafite / Lafite Family
Does adding a family or heritage term really distinguish a wine brand?
Imitation & appeal damages
LEGO / LEPIN
Which signs, legal claim and appeal result does a familiar enforcement headline describe?
Unregistered names & evidence
Penfolds / Ben Fu
What connects a Chinese name to the foreign brand in the relevant market?
Online sales & damages
Erdos
Can the claimed profit be traced to the infringing goods and a supported margin?
Bad faith & repeat infringement
Xiaomi / Xiaomi Life
What happened before registration, after invalidation and while the appeal was pending?
Repeat infringement & licensing
Wuliangye
Can the file show both authority to enforce and what happened after earlier enforcement?
Components & damages
Adidas / Shoe Uppers
How does the damages model account for the product actually seized?
Licensing evidence & retrial
Opple / Oupuite
Does the licence evidence support the calculation, and which court stage established liability?
Criminal evidence & civil damages
FILA / Counterfeit Clothing
How is a profit figure used across separate criminal and civil proceedings?
Packaging & shared contributions
Wanglaoji / Jiaduobao
Who contributed to a product presentation during a long licensing relationship?
Apparel & affiliation claims
BMW / Century Baochi
What does the complete apparel presentation suggest about who stands behind the goods?
Retail premises & responsibility
Chanel / Hotel Retail
What did the premises operator know, control or do about the challenged shop?
Criminal proceedings & timing
Burberry / Civil Claim
Which events start, interrupt or otherwise affect the period for a civil claim?
Adjacent goods & reputation
AOPU
How does the actual ceiling-product presentation relate to the established ventilation brand?
Prior use & packaging
Shuangfeiren / Ricqlès
What evidence shows the earlier presentation and the scope in which it was used?
Genuine goods & store identity
FENDI / Outlet Store
Does the shop presentation imply a relationship beyond the right to sell the goods?
Generic names & fair use
Lujin
Is the word identifying a producer, or describing the traditional material or craft?
Adjacent markets & confusion
FRISO / Diapers
What relationship might customers infer when an established infant-food name appears on diapers?
Character brands & licensing
Peppa Pig / Lamps
What authorizes the character brand on this particular product?
Bad faith & acquired marks
Wyeth
What does the complete history show beyond the fact that a registration was bought?
AI-generated editorial illustrations. Not photographs, trademark depictions or evidence from the cases.
Independent research into public disputes. These are not Trademarkora client matters or results. No relationship with, or endorsement by, any brand or person mentioned is implied.
How to read the evidence
- Historical sources: decisions, official summaries and attributed reports. Their scope and dates remain visible.
- Selected registration snapshots: a separate, dated layer only when records have been matched and cleared for display. No current registration snapshots are included.
- Trademarkora analysis: practical questions for a business to prepare, not additional court findings or predictions.
Source checking is not a completed professional legal review. These studies do not provide live status, complete portfolios, shopping advice or registration guarantees.
Continue with your own situation
A proposed new brand and an existing dispute need different next steps. These pages do not prefill any famous brand as your trademark.